ABOUT
WHAT WE DO
Sway is a public affairs firm that looks at strategic communications differently. We don’t rely on the “Washington Way” of doing things. Sway looks at every organization’s needs with a fresh set of eyes to offer modern solutions. Whether it's public affairs campaign management, crisis communications prevention, or public opinion research, Sway will be the most effective communications weapon on your side.
Public Affairs Campaign Management
Crisis Management
Strategic Media Relations
Message Development
Public Opinion Research
Direct Constituent Contact
Media Training
Katie Martin
CEO
Katie Martin is a seasoned political operative with a lengthy career of leading communication and political strategy.
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Most importantly, Katie Martin is a proven winner.
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Katie most recently served as a top communications aide to Secretary Pompeo at the State Department, holding the titles of Deputy Assistant Secretary (DAS) for Media Strategy and Press Secretary.
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As DAS for Media Strategy and Press Secretary, Katie responded to issues with extreme speed and accuracy in a constantly changing global news cycle. She advised Secretary Pompeo on all aspects of the Department’s press strategy, which included media engagement with both domestic and international outlets, managing global public affairs crises in real time, and coordinating national and international media outreach to shape policy narratives and to achieve the Department’s long term strategic goals.
During her time at State, Katie managed the Department’s Press Operations office, Crisis Response Unit, USAID Press Office, the Foreign Press Centers in Washington, D.C. and New York City, as well as the International Media Engagement Office and its Regional Media Hubs.
Before joining the State Department, Katie served as the Communications Director for the National Republican Senatorial Committee during the 2018 election cycle where Senate Republicans made history by adding to its Republican Majority in the first midterm election for a new President. The same cycle, Katie was named a Power Player on Politico Playbook's Power List of "The New Guard" as a Republican operative in "hand to hand combat" with the ability to cut through the noise in Washington.
Katie also led the communications operations as Communications Director for the National Republican Congressional Committee where she helped House Republicans protect their historic Majority in the 2016 election cycle.
Earlier in her career, Katie served as a Regional Press Secretary at the NRCC during the 2014 election cycle when House Republicans won 247 House seats, the largest House Republican Majority since World War II.
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A native of Warren, Michigan, Katie has also worked on Capitol Hill and served in leadership roles on numerous campaigns across the country.
Andrea Bozek
President
Andrea is a seasoned political and communications operative who was the first person to serve as Communications Director for both the House and Senate campaign arms of the United States Congress. She has over a decade of experience in public affairs at the national, state and local level. She specializes in crisis communications, media training, public affairs and government relations.
As the Communications Director at the National Republican Senatorial Committee Andrea was the primary spokeswoman for national print, radio, and television outlets for the NRSC and was the chief public relations strategist for all Senate campaigns. Despite having to defend 24 incumbents in a volatile political environment Andrea crafted a messaging strategy to make running as an incumbent a positive. Every message was highly targeted and purposefully local. Andrea developed a strategic messaging tool-kit for Members and candidates that proactively inoculated them from “War on Women” attacks; efforts recognized by The Washington Post, National Public Radio and The Buffalo News.
During the 2014 cycle, Andrea was the Communications Director at the National Republican Congressional Committee. At the NRCC Andrea led a communications team of eleven professionals who advised and assisted House Republican members and candidates in message development and political campaign strategy. More than eighty Senators, Members of Congress and top-tier candidates have relied on Andrea’s media training course to effectively communicate and tailor their national message on a local level.
Andrea has also been involved in several political campaigns both at the presidential and congressional levels. In the 2008 cycle, she helped develop a campaign strategy in one of the most highly contested congressional races in the country that led to a 15-point victory for a candidate in an open seat. In addition, Andrea served as regional coordinator and research analyst for John McCain’s presidential campaign.
In addition to her political experience, Andrea was an Account Supervisor at Edelman Public Relations. At Edelman, Andrea was on the internal communications team at Pfizer Consumer Healthcare. She developed strategic plans and programs to communicate operational objectives and information to 15,000 Pfizer employees around the world. In addition to her work at Pfizer, she implemented grassroots and media outreach for American Public Health Association’s signature campaign; National Public Health Week.
Andrea is a graduate of John Carroll University. She is a member of the Family Advisory Council at Oishei Children’s Hospital. She lives in Buffalo, New York with her husband and their daughter.